E commerce is just a channel which enables an organisation show case its products and service to the customer. Having website does not guarantee that customer will come to your site and buy your product and service. This involves careful analysis of the business segment. Now e-commerce is becoming so crowded that getting attention of customer base is becoming increasingly difficult. However a business cannot ignore the e-commerce channel as millennial are increasing becoming demanding, they want increased personalisation, increased advisory service, Quick delivery of product and service which are of good quality.

In today's fast-paced and competitive business landscape, organizations are constantly seeking ways to optimize their operations and maximize efficiency. One solution that has gained significant traction in recent years is Business Process Outsourcing (BPO). This article delves into the concept of BPO, its benefits, and how it can revolutionize the way businesses operate.